C3 Reflect: Branding Case Study

Establishing a new London church brand identity relaunching in a post-pandemic world.

C3 Reflect

About C3 Reflect

C3 Reflect is an innovative church in London with locations in the Docklands & Balham. The vision of the church is to help people connect, transform and influence.

Having emerged from an existing multi-site church during the pandemic, it was important to capture this new brand essence in contrast with the simplicity and longstanding wisdom of the teachings of Jesus Christ. We created an entirely new brand identity which included a creating a name, articulating new language for the vision and designing all of the visual assets to support it (including a website).

The language of the future

C3 Reflect is a part of the C3 movement, a global movement of over 500 churches around the world. It was important to retain this element of global vision and identity as well as to choose a name that would best capture this local expression of C3 in London.

The word Reflect speaks both of the external desire to showcase the glory of God through creativity, art and beauty as well as the internal importance of reflection and rest that creates space for a healthy soul to flourish.

Three key words were chosen to support this vision to help people to CONNECT into community, TRANSFORM into the image of Christ and INFLUENCE the world. These words form the basis for all structure and programme of the church.

Infinite possibilities

The Infinity icon is perhaps one of the most best symbols to express the eternal nature, perfection and wonder of God. But it also speaks to this ongoing process of renewal, transformation and creativity that those who follow Jesus find themselves on. The symmetry in the symbol perfectly aligns with the concept of reflection.

A good brand identity is not simply about creating something that looks cool but capturing the essence of an organisation or identity. If done correctly, it can be a solid foundation from which a great vision can be established.

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