C3 Reflect - Branding Identity
C3 Reflect: Branding Case Study
Establishing a new London church brand identity relaunching in a post-pandemic world.
About C3 Reflect
C3 Reflect is an innovative church in London with locations in the Docklands & Balham. The vision of the church is to help people connect, transform and influence.
Having emerged from an existing multi-site church during the pandemic, it was important to capture this new brand essence in contrast with the simplicity and longstanding wisdom of the teachings of Jesus Christ. We created an entirely new brand identity which included a creating a name, articulating new language for the vision and designing all of the visual assets to support it (including a website).
The language of the future
C3 Reflect is a part of the C3 movement, a global movement of over 500 churches around the world. It was important to retain this element of global vision and identity as well as to choose a name that would best capture this local expression of C3 in London.
The word Reflect speaks both of the external desire to showcase the glory of God through creativity, art and beauty as well as the internal importance of reflection and rest that creates space for a healthy soul to flourish.
Three key words were chosen to support this vision to help people to CONNECT into community, TRANSFORM into the image of Christ and INFLUENCE the world. These words form the basis for all structure and programme of the church.
Infinite possibilities
The Infinity icon is perhaps one of the most best symbols to express the eternal nature, perfection and wonder of God. But it also speaks to this ongoing process of renewal, transformation and creativity that those who follow Jesus find themselves on. The symmetry in the symbol perfectly aligns with the concept of reflection.
A good brand identity is not simply about creating something that looks cool but capturing the essence of an organisation or identity. If done correctly, it can be a solid foundation from which a great vision can be established.
Global Church - Social Campaign
Global Church: Hidden Gems Case Study
An innovative digital campaign to reach university students during Freshers week.
About Global Church
Global Church is a growing multi-site church with locations across the UK. Led by Ps Dave & Shelley Shore and based out of York, their vision is to be a global church with a local presence, taking people on a journey of belonging, believing and becoming.
After some initial work on establishing branding values, identity & website creation, I was able to help Global Church with an innovative digital campaign to reach university students during freshers week.
Freshers week is a significant time in the UK each year where students move to university and spend one week exploring, partying and making new friends. The heart of Global Church was to serve their city and with that desire, we crafted the Hidden Gems campaign to put a practical guide into the hands of students to help them settle in and feel at home.
The end goal was to serve and connect
Using the knowledge and expertise of the Global team, we crafted a deliciously designed PDF showcasing seven local hotspots that we knew the students would absolutely love to know about.
Right from start of this project, the intention was always to be helpful. But also we wanted to keep the conversation rolling. By creating a free product that people actually wanted, we were able to interact with hundreds of freshers. We gave them each a fantastic product in exchange for an email address.
The strategy was clear
We used social media + university channels to drive traffic through to a specially designed landing page. Approx 500 students gave us their email and downloaded the Hidden Gems PDF. This started an email conversation where we shared helpful blog content and ultimately an invite to an open church event.
We also designed corresponding flyers to match for the Global team to have a physical presence on campus.
